Rebrand. Reboot. Refocus. That’s the topic of the day and that’s what’s going on with Just Original Entertainment. We’re not exactly rebranding, it’s not quite a reboot either, refocus is more or less what we’re doing but frankly, as a marketing professional, putting those three words together sounds downright sexy so that’s what we’re going with. 

For those of you that are new to Just Original Entertainment (or JOE for short) let me give you a little backstory. When I started JOE five years ago I had a general idea of what I wanted to do but I didn’t really have a clear direction. 

Shortly after I created JOE I implemented several sub brands such as 50/50 Booking for my pro wrestling content, Bottom of the Bucket for the entertainment content, The JOE Files which never had a concrete direction, the JO(k)E of the Day for jokes, Just Optimistic Encouragement for quotes, The Daily JOE for whatever and I was working on even more sub brands. Even more ridiculous, I was working on sub brands for my sub brands such as Unpopped Kernels for Bottom of the Bucket and Let it Reign for 50/50 Booking.

The point is I never gave Just Original Entertainment a chance to be THE brand. I tried to turn it into a house of brands before developing the main brand. That changes now. All of the sub brands listed above are being condensed into The Daily Joe which moving forward will be the OFFICIAL and ONLY blog of Just Original Entertainment.

The whole reason for JOE was to show that I can produce great content, so I could start a business creating said content for others, and eventually be my own boss. That got away from me and it’s high time we got this train back on track. 

We’re talking filming, writing, and designing with a purpose. This time there’s one goal and you’re going to see Joe Greenberg at his absolute best…no pun intended.